Making customers healthy & happy
Healthy
Sick
Happy
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Everyone aspires to be healthy & happy.
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Healthusiasm is a movement of people, more conscious than ever about physical and mental health, who are equally healthusiastic to affect their health and happiness.
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Every business is a health business.
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Healthusiasm is about making customers healthy & happy. It creates value and competitive differentiation by focusing on the needs and expectations of customers to create and innovate for the desired customer experience.
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This marketing book explains how companies and brands can make their customers healthy & happy by designing better products, services and experiences. Discover it here.
“As every company is bound to become a health company, this book convinces managers about the why, how and what of this evolution.”
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Koen Kas, Healthcare futurist and author of Your Guide to Delight
“Health marketing is evolving rapidly. This book provides a great summary of this evolution and serves as a health marketing guide for companies. It should be mandatory reading for capability building in organisations.”
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Nico Smets, Senior Global Marketing Director Above Brands and Digital Solutions, GSK
“Healthusiasm challenges pharmaceutical and other healthcare organisations to approach patients as consumers who are seeking solutions that meet their individual expectations.”
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Erik Janssen, VP Digital Health Solutions, UCB
“In the New Normal, all companies will try to offer customers the ultimate and mass-personalised well-being. Those that want to be prepared for this mega-trend, in whatever traditional industry they still are in today, need to read Healthusiam to be ready for the Day After Tomorrow.”
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Rik Vera, co-founder of nexxworks and author of Managers the Day After Tomorrow
“Healthusiasm assembles a broad range of relevant health trends and generates contextual insights for healthcare stakeholders.”
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Peter Geerlings, Chief Medical Information Officer, SJG Weert hospital
“I can recommend this book to anyone who wants to invest in building healthy ecosystems for their customers.”
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Kristof De Smet, CEO, EnergyLab
