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Health as growth engine
- Christophe Jauquet
- 7 days ago
- 3 min read
Updated: 6 days ago
Mintel's 2025 Global Consumer Trend Report shows why every industry needs to care about health & well-being.
"When strategising for the future, most companies realise that, in essence, 𝗲𝘃𝗲𝗿𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗵𝗲𝗮𝗹𝘁𝗵 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀."
Welcome to "It's a Healthusiasm World ".
About every two weeks, this newsletter explores and explains how Health shapes the future of our world and every business in it.
More than 5.500 people joined this Healthusiasm movement already.
You can also join for free: www.christophejauquet.com/blog
Let’s face it: the word "wellness" used to conjure images of cucumber slices on eyelids and someone named Sage teaching yoga on a beach at sunrise. But in recent years, health & well-being has bulked up, shed its spa-day image, and gone complete everyday lifestyle. It’s something we do for ourselves — and it turned into something every business must do to survive. Health is now everyone’s business, because all customers want to be healthy & happy.
Welcome to the age of Healthusiasm—a world where enthusiasm for health is redefining consumer expectations and reshaping industry standards. These aren't just wellness trends but Healthusiasm Trends—where health & wellbeing meet design, tech, branding, society and innovation trends.
According to the latest Mintel Global Consumer Trends 2025 report, consumers no longer compartmentalise wellness to gym sessions and salad bowls. They expect it to be baked into the products they buy, their services, and even their spaces. That means brands across every sector—from tech to textiles—are being told (nicely, but firmly): get healthy, or get left behind.
Consider the home. No longer just a place to Netflix, it’s become the new frontier of well-being. Translation? Your living room is now expected to double as a spa, a workspace, a gym, and a zen sanctuary. Smart devices that dim the lights, purify the air, and serenade you with whale sounds are not just luxuries—they’re survival tools in a Healthusiasm-driven lifestyle.
"The contradiction of harmonising productivity with self-care is shaping the future of the home."
And what about beauty? The days of marketing a miracle wrinkle cream with a side of Photoshop are waning. Today’s consumers pursue a glow that comes from health, not highlight. If your brand is still pushing superficial perfection, prepare for a skincare routine-sized wake-up call.
“Brands will be called on to address immediate aesthetic desires and also prioritise long-term health, setting the stage for a future where wellness is accessible.”
Zoom out to the big picture, and things get even more interesting. The planet’s heating up, AI is making our jobs nervous, and life feels like one long plot twist. Amid all this, people are leaning into health like it’s the only solid ground left—and they expect the brands they support to help them stay upright. Ageing populations, chronic stress, and climate-related health risks are accelerating demand for resilience—and that means new products, new services, and new responsibilities.
The message for businesses? Health is no longer a niche or a nice-to-have. It's the golden thread of innovation, customer loyalty, and future relevance. Whether you’re designing ergonomic desk chairs or mindfulness apps, your mission—should you accept it—is to support the well-being of your consumers in meaningful, tangible ways.
Because the health consumer isn’t a passing fad. They're the future. And they’re not just changing what people buy—they're rewriting the blueprint for what businesses build. In a world driven by Healthusiasm, it’s either evolve or be irrelevant.
This transformational shift is explored further in my latest book, Trends in the Transformation Economy, where I unpack - just like Mintel in their Global Consumer Trends report - the Healthusiasmss 17 different industries.
If you’re wondering how your business fits into this health-first future, that’s the place to start. You'll also discover how to create those Transformations.
Want to see more related insights and data ?? Then this is the place for it.
Want to organise a Masterclass "Health as Growth Engine" ?? Click here to learn more
Never hesitate to reach out if you have any thoughts or remarks.
-Christophe-
Health Business Expert
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𝗛𝗘𝗔𝗟𝗧𝗛𝘂𝘀𝗶𝗮𝘀𝗺 (°2018) is the label under which Christophe Jauquet explores and explains how 𝗛𝗘𝗔𝗟𝗧𝗛 shapes the future of our world and every industry in it.
Keynotes: How health is shaping the future of ____________
Consultancy: The Futures of Health - Advise on trends, technologies and ecosystems.
Masterclass: Full-day engaging masterclasses to become more human/health-centric
Podcast: An expert panel discussing the latest health innovations and trends
Books: Literature on the impact of the global Healthusiasm Trend
Blog: Weekly thoughts reflecting on the latest evolutions in the world
Insights: Some of the most remarkable research on health behaviours
Trends: An exceptional look at the most relevant health & wellness trends
Fashion: Athleisure wear --- coming soon
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